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Reducing Fast Fashion and Boosting Eco-Responsibility, the mantra at the Monaco Fashion Week.

For some years the Principality of Monaco has been a point of reference also in the fashion world. The 2023 edition of the Monte-Carlo Fashion Week has offered hints of creativity and reflection on how to change the globalised trend, commonly known as fast fashion. We refer to the mass production of low quality clothes with short life cycle piling up in dangerous open-air landfills with special regard to certain geographical areas.

Creating sustainable collections is not only feasible but it represents the future of the fashion industry. Runa Ray, eco-engaged luxury fashion designer and activist on sustainability issues is totally convinced about it. Her Monegasque fashion show unveiled a set of visionary haute couture, namely "The Strait of Couture", specially designed for the Prince Albert II of Monaco Foundation. All garments resulted from a detailed eco-friendly tailoring methods inspired by her recent visit to the Centre Scientifique de Monaco and the wonders of Nature.

Photo >> Runa Ray introducing to her eco-sustainable collection at the Monte-Carlo Fashion Week © Fondation Prince Albert II de Monaco
« As a designer, I have found it extremely important to bridge the gap between our food source and fashion, because the two are inextricably linked, for example seaweed », Runa Ray, environmentally friendly high fashion designer.

« Freiner la 'fast fashion' : notre responsabilité à tous », we should all be committed in stopping Fast Fashion. That was the guiding principle of the conference held within the Monaco Fashion Week on the 17th May 2023, planned by the Mission pour la Transition Energétique (MTE) addressed to the signatories to the National Pact.

Photo >> From left to right: Inès Bensalah, Béatrice Castelain, Philippe Giuffra, Alessya Ballerio and Annabelle Jaeger-Seydoux, Director of the Mission for Energy Transition - MTE © Direction de la Communication

The rendez-vous focused on the consequences of the globalised fashion production. Paule Magnier, Project Coordinator at Zero Waste Marseille, introduced the audience to the concept of "fast fashion" proposing some actions and best practices to be put in place. Since its establishment in 1997, this independent citizens' association has been acting to encourage waste reduction and effective management of natural resources.

Inès Bensalah, 'Made in Monaco' designer and Ambassador of the National Pact, spoke about her experience as 'ecology' ambassador, previously interviewed by MONACŒCOART® within the exclusive Interviews Section. At the heart of the exchanges: the second life with the multiplication of donations and collections, circularity, repair, up-cycling, ethical buying, ... Alternatives that testify as much to the importance of such a subject today as to the dynamic that is gradually and naturally being put in place to fight against.

Second life through donations and collections, circularity, repair, up-cycling, ethical buying, were some of major themes. Something that is increasingly on the agenda.

Other local actors animated the round table. Notably, Alyssia Ballerio, founder and general manager of the first second-hand brand; Béatrice Castelain, manager of Organza focused on evening upcycled outfits; Elise Nicoletta, artist from the Bosio Pavilion, upcycling lover, and Philippe Giuffra, in charge of environmental policies at the Monegasque Red Cross. ***

To know more about the Monte-Carlo Fashion Week please visit: MCFW


By Maurice Abbati

Springer International Publishing

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