The expected success has gone far beyond expectations and not only because it was dedicated to the father of Impressionism. "Monet en plein lumière' (Claude Monet in full light), the great summer exhibition at the Grimaldi Forum, from the 8th July until the 3rd September 2023, has just finished and organisers are already making he first balance. An incredible upshot of 120,000 visitors has been recorded. Sylvie Biancheri, Director General of the exclusive cultural and congress centre pointed out: « This is a record! Reported in the number of opening days, In proportion to the opening days, it is definitively the most visited exhibition of the Grimaldi Forum! We can be proud of this result and I want to pay tribute to the great work done by our team. From free visits to guided tours, through the exhibit shop we hit the edge for the duration of 58 days »
This is a record! Reported in the number of opening days, it is definitively the most visited exhibition of the Grimaldi Forum!, Sylvie Biancheri, Director General of the Grimaldi Forum.
Thanks to digital satisfactory devices, it was possible to record the great satisfaction of the public and the international press together with the win-win feedbacks through Social Media, reinforced by the unusual section focused on Monet's journeys to the Principality of Monaco and the surrounding Riviera. With a daily average of 2,000 visitors up to 4,000 people in the final stage of the exhibition, the result is flattering counting on 80% of the audience from Monaco and France and about 10% from Italy.
Francesco Grosoli, CEO of CMB Monaco, official and historical partner of the Grimaldi Forum, highlighted: « This exhibition will be remembered. Its quality reflected our ambition in terms of patronage, to contribute more and better to the cultural influence of the Principality. It was also an opportunity to take advantage of our partnership with the Grimaldi Forum (...) ».
The showroom, hosting more than 100 paintings by the most popular art master, made it easier to understand the painter’s inner spirit via an exceptional setting of 2,500 m2. Thus, it was considered one of the most important exhibitions dedicated to Claude Monet of this decade, so far.
The sustainable heart of the exhibition.
The management of the great summer exhibition as a unique tribute to Monet has also reinforced the environmental commitment pursued by the Grimaldi Forum under the umbrella of ISO norms, notably ISO 20121 focused on event management. The partnership with André Chenue professional transport company allowed to reduce the ecological impact of the exhibition. Besides that, a series of actions have been taken to achieve more than 20% savings, corresponding to about 30 less tons of CO2 emitted. Within its corporate social responsibility, the Grimaldi Forum has also pushed solidarity through Monet's exhibition in favour of some associations like Les Enfants de Frankie (helping sick, disabled or disadvantaged children) and Fight Aids, while organising special visits for visually impaired or blind visitors with the support of Valentin Haüy and Arrimage.
MONACŒCOART® offers all readers a virtual tour of Monet's summer exhibition through a unique photo book taken during the international press preview visit on the 6th July 2023.
International Press visit to "Monet en pleine lumière" exhibition © MonacoEcoArt.com
SAVE THE DATE
The next major summer events at the Grimaldi Forum Monaco
2024 (6th July > 1st Sept.): William J.M. Turner, the sublime legacy, with the TATE.
2025 (5th July > 31st August): Colours, the masterpieces of the Centre Pompidou.
2026 (4th July > 6th Sept.): Monaco & the Automobile.
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By Maurice Abbati
👇 "Communicating the Environment to Save the Planet, a Journey into Eco-Communication" by M. Abbati
Springer International Publishing
